Pivot

In business a pivot means fundamentally changing the direction of a business when you realize the current products or services aren’t meeting the needs of the market. Winston Churchill said, “To improve is to change; to be perfect is to change often.”

Individuals can pivot, too. We all know people who have left one job for another, or someone who went back to school to pursue a new career. When we are dissatisfied with a situation, we make a change.

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